Also read: 5 points for improvement for the Whatsapp Number List collaboration between marketers & developers Marketing You can come up with another great solution for an urgent problem of the target group – if the target group can't find your product, it won't be a success. That is why it is extremely important not to see marketing as a separate Whatsapp Number List department that will make your product a success after launch. To really run a successful marketing campaign, you want to hook them up before development.
A strong marketing campaign tells the right Whatsapp Number List message to the right target group. During this process you learn a lot about the size of the target group, with which propositions you compete directly/indirectly and which Whatsapp Number List USPs are experienced as most important. For example, I have been involved in projects where the target group was so specific Whatsapp Number List and narrow that you could not reach them effectively online (or at very high costs). Imagine that you only gain this learning after going live.
Finally, involving marketing too late can Whatsapp Number List sometimes lead to a dangerous sunk cost fallacy . In other words: then you have already invested too much in the development of your product, so that you feel there is no going back. In any case, you will make your product a success, but by throwing larger budgets at it or addressing target groups Whatsapp Number List that are actually not relevant. All things that you could have prevented by involving marketing before making major investments.