Another great display targeting option is to target audiences based on their search history and behavior throughout the whole GDN.
Custom Intent Audiences are audiences created based on a set of searched-for keywords, visited websites, or used apps. You can basically tell Google to show your ads to people who searched for certain things or visited websites related to your business.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
I’ve heard many PPC specialists praising this targeting option as the best thing you can do for display campaigns, so give it a shot.
Move to Google Ads Editor
Many PPC specialists don’t even use the web interface much. Google provides a desktop app called Google Ads Editor that facilitates campaign management and allows you to save a huge amount of clicks and time.
The user interface is different, but it’s there to make your PPC work easier. Once you get comfortable in the web platform or feel like setting up campaigns takes a lot of time already, learn to use the Google Ads Editor instead. It’s the best choice you can make for your campaign management in the long term.