In the context of the epidemic, war, economic transformation, and occupational anxiety, a sense of security has become the strongest appeal in people's hearts. Since you can't change the environment, adjust your body and mind. People's health awareness and concept of health have been strengthened, and many people have invested in sports and fitness. Fitness demands have increased, and sports and fitness methods have become more diversified and online. These are both challenges and development opportunities for the fitness industry. If these changes can be seized, the fitness industry will usher in a new wave of growth points.
Under the impact of the epidemic and the external environment, people's health needs are more diversified, personalized, and online. Country Email List Therefore, the development opportunities of the fitness industry are mainly reflected in three aspects:
1) Development of online cloud fitness
Online fitness KOLs represented by Liu Genghong have brought cloud fitness to the level of a compulsory course for all. During the epidemic, the number of users of fitness mobile apps such as Keep and Joy Running has also skyrocketed. Many fitness institutions have launched online services and moved to new venues. Fitness coaches and sports stars have transformed themselves into live broadcast platform coaches to guide the public in fitness.
Online fitness not only satisfies people's health demands, but also relieves users' anxiety caused by lack of social interaction during the epidemic. This is one of the important reasons why Shanghai's Liu Genghong quickly became popular on the Internet from April to May this year. .
2) The popularity of fitness games