"EC Industry Chaos Map" jointly planned by e-commerce conversion lab and Nihon Net Keizai Shimbun , which will be in its 6th year this season . In the 2021 edition, the second service genre will be " CRM service ". The EC industry continues to develop year by year, and there are many services in each service genre that support EC site operators.
This EC industry chaos map aims to map the "now" of the e-commerce industry in an easy-to-understand and comprehensive manner. Therefore, we Industry Email List will organize the current state of the EC industry as neutrally as possible and comprehensively post all services . * If there is a shortage in the map, it will be corrected and updated as appropriate. CRM service edition The second edition of the 2021 edition will deliver a chaos map of the "CRM" genre.
50 services were picked up and mapped. Since last year, 8 services have been added and 27 services have been deleted. The CRM service is becoming a basic service that is now being introduced on many EC sites. It can be said that this is an essential service for enhancing marketing effectiveness and solidifying sales. Marketing measures are becoming more complex year by year due to the emergence of new marketing technologies and the constraints of privacy policies.