Web analytics. Directed to our website, now with google analytics 4 you will not only be able to analyze a website, but also an app. In addition, questions may be raised that have to do with the attribution of conversions. What are the differences between analytics and google analytics 4? When talking about google analytics we are referring to a revolution with respect to the analytics that we knew before. Among the most notable differences are the following: one of the new advances with respect to the previous analytics is in the events.
Through them, there will be a more exhaustive record of the interactions that take place outside the web pages. The use of automatic learning or machine learning to obtain predictive metrics about the behavior of individual users or the possibility of e commerce photo editing converting or abandoning. The bounce rate metric of the previous analytics is now reinforced with another improvement such as the possibility of monitoring engagement or interactions. These include clicks, scrolling or downloading files. Events acquire a more prominent role in google analytics 4, since their editing and correction can be done more easily and without the need to make adjustments to the implementation codes.
The sensitivity of users in terms of data protection, together with regulations such as the rgpd, have caused special care to be taken with the privacy of users. This aspect is also motivated by the intention to end third-party cookies by chrome in this year 2022. There is a new approach to reports as they have been improved in terms of simplicity and organization to make them more intuitive. Multi-domain measurement has been incorporated with the aim of unifying all the domains that a brand may have in a single data stream. In this way, a more visual and