How to sell a good spine bag in the live broadcast room? On July 16th @crazy little yangge live broadcast room, staged a textbook-style commentary with goods.
In the beginning, Big and Little Yang turned into "primary students", and jumped to school under the relaxed and pleasant background music; then, Big and Little Yang took out buckets weighing 10 kilograms from their schoolbags. One of the core selling points of schoolbags was 1 - The excellent load-bearing capacity was displayed in a glance; next, Brother Dayang started a "crazy" association, imitating the elementary school students who were about to go to class and started a 100-meter sprint in the live broadcast room, but the schoolbag on his back was not Number List because of Vigorous running and shaking.
So far, a schoolbag with goods explanation that integrates entertainment, interaction and scene interpretation has basically been completed. The whole process only took 1 minute, and there was not much language explanation, but the carrying capacity was full.
If it is said that Douyin's celebrities all have a life cycle, each leading the way in March and May, then @mad Xiaoyangge may be one of the few "frozen age" existences.
The editor made a rough statistic. From 2019 to the present, there are as many as 30+ articles about Brother Xiao Yang on Kath’s official account. Besides Kath, there are also a large number of media in the same industry who maintain a high level of creativity and enthusiasm for this man. Vitality Reds have done a lot of dismantling, which can be simply summed up as follows: based on real life scenes, constantly enriching content and characters, insisting on being funny to death, reversing and reversing the creative style, etc.
In March of this year, @crazy little Yangge surpassed Andy Lau by virtue of its super content attracting fans, and became the individual celebrity with the highest number of Douyin fans. Not only that, but Brother Xiao Yang, who only dabbled in the field of live broadcast delivery at the beginning of the year, has also played well. According to Cass statistics, in the past 30 days, Brother Xiao Yang has delivered a total of 10 live broadcasts, and the cumulative number of viewers has reached 10.27. With an estimated sales of nearly 250 million, it is already a double top streamer in the fields of "content creation" and "live broadcast delivery".
"Fun", "Interesting", "The live broadcast is the same as the sand sculptures and funny styles in the video" have become common comments by fans of their live broadcasts, and the fun-filled live broadcast atmosphere and the innovative reverse live broadcast method (selling non-stick pans) As a result, it sticks to the pot, sells apples but finds it rotten...) It has also become the traffic password of its live broadcast room. According to relevant media reports, after Xiao Yang has become Li Jiaqi, the most widely used live-streaming slicing video anchor with goods.