Fortune 500 companies, venture-backed startups, and companies like yours grow revenue faster . get a free consultation What exactly does the content include? Content is the lifeblood of online marketing, the heir to billboards and newspaper advertising. It exists in every corner of the internet, wherever there is an eye to see it. Content creates and maintains traffic when there is no traffic. If you have traffic, your content will expand and diversify significantly. With increased sales and significant cost savings, content marketing is the new way to move your product forward.
Accustomed to whatsapp database being spammed with promotional offers and one-time deals that last forever, the modern customer only rewards his attention and useful content. It comes in many forms, from text to video, but it should be relevant, valuable, coherent, clear and engaging. Content is the main motivation that brings people to your website. click to tweet Another way to look at it is to view the Internet as a whole as a marketplace. Users are consumers and content developers are producers. This market works on the same principle as any other market: supply and demand. Products (contents) vary in quality and meet different consumer needs. They then diligently search for content that is suitable for them. For ecommerce websites, reuniting the two is a surefire recipe for success. Related Content: Not All Content Is Created Equal: Why You Should Pay Top Money Content and the
Attention Economy The Internet, and social media in particular , has created what has been called the "Attention Economy" for a decade . " Attention Economy This approach converts personal attention into currency instead of the service being performed. In essence, consumers are still selling their products, but indirectly through advertisements advertised by service providers. The best example of this practice is Facebook and other social media platforms. Part of the reason for their success is that e-commerce sites combine elements of the attention economy with the practices of the "old economy," where goods and services must be exchanged for money. As is often the case with natural evolution, the symbiotic heirs are more powerful and successful than their ancestors. This was also true of e-commerce, which has grown in popularity over the years.