After Zhang Xiaolong gave a Whatsapp Database speech in the WeChat public class, everyone has been predicting what form the short content will be presented in. Finally, on January 22, the video number appeared in front of everyone in the form of an Whatsapp Database internal test. From the very beginning of the internal test version, after nearly half a year of grayscale iteration to the current WeChat Android V7.0.15 version, let's take a look at the current status of WeChat video accounts and guess how the video account will develop in the future. 1.
Why does WeChat make a video account? Driven by Douyin and Kuaishou, short videos are taking more and more time for users, gradually Whatsapp Database posing a threat to WeChat’s ecology, while Tencent’s Weishi has always been sullen, and it is difficult to resist the impact of Douyin and Kuaishou, and Zhang Xiaolong placed high hopes on it. "Instant video", that is, the Whatsapp Database current "video dynamic" has not been able to meet the expectations previously envisaged. It can be seen from the content generated by the video dynamic in the circle of friends. In fact, from these backgrounds, it is not difficult to see why WeChat has a video account. . 1.
The video account is a supplement to the Whatsapp Database ecological function of WeChat First of all, short video content such as Douyin Kuaishou has fully confirmed the value of short videos, and WeChat’s existing video functions include personal video Whatsapp Database dynamics, Moments videos, official accounts and other videos. However, the content forms of these short videos are scattered in various At the same time, the video dynamics did not meet the previous expectations. It is also a reason that WeChat needs a unified entrance and platform to carry short videos. At the same time, judging from Zhang Xiaolong's speech, users have a need for creation.