Jun 11, 2022
In Medical Forum
To stay relevant and provide the best Whatsapp Number List user experience, Google is always looking for ways to improve. Over the years, Google has made thousands of changes to its search. These algorithm updates center around user experience. Algorithm Whatsapp Number List changes largely impact how your business appears in a digital marketing search. MUM vs. BERT MUM is a direct replacement Whatsapp Number List of BERT, an algorithm launched in 2019, and Google boasts that MUM will be 1,000 times more powerful than BERT. BERT stands for Bidirectional Encoder Representations from Transformers. It was geared to supply content that could answer common questions, often relying on keywords Whatsapp Number List and key phrases to rank results. BERT’s main improvement was enhanced voice search and added features that used AI to recognize how information was presented on the SERP. MUM takes BERT’s intentions to the next level. With MUM, Google Whatsapp Number List can now treat media as different modalities. This allows for an improved user experience when using Google to search for information. This update accommodates the increase of non-text sources, such as live streams and podcasts. As the way we share and gather information Whatsapp Number List changes, MUM aims to adapt to it.